'Gewoon' a dutch word that means
normal, plain, ordinary, simple, everyday...
I think
Gewoon is the first dutch brand I bought. When my first baby came I had to have those hang-bags that I saw pupping everywhere at magazines. You don't see the impact anymore, but nine years ago there was no blog world (well not for me yet) or social media, these were so original and different from everything I've had seen, with bright colors and made in a brand new material: felt.
Loes Wagemans and Ellis Rowold are the brains behind this huge success and I was happily surprised when Loes came to visit my small shop with a magic suitcase. Do you know
Sport Billy? Well... she managed to show me almost the entire collection out that case in all colors materials and shapes... I was impressed!
The hang-bags still decorate (now) my daughters room and I don't get tired of them. I also have a cushion in perfect shape and color. Gewoon goes for quality and so do I! So I'm proud to start a small Gewoon collection here at
Gosto.